What We Do

Strategy & Insights

This is where we can help. Like you, we believe in:

Subject-matter experts. There is a reason your organization specializes. We specialize too, with digital specialists, mail gurus, and expert strategic planners that we will assemble as your team.
A learning culture. We are constantly testing and improving and adding to a library of over 3,000 direct marketing tests. We draw upon those results and learnings from across Moore to maximize your success.
Start-to-finish, in-house capabilities. From long-term planning and strategy through delivery of the finished product and post-campaign analytics, you will experience seamless integration across every aspect of your program.
Extensive creative and audience-centric targeting capabilities. That means getting the right message and offer to the right audience with data that go beyond transactions.
Moving your donors to the best possible fit. We can help you acquire new donors, upgrade existing donors, convert one-time donors to monthly giving, re-engage lapsed donors, and deepen relationships to grow your mid-level, major, and legacy giving programs.

Creative

Deploying the "right" copy and creative

Success in direct response fundraising is measured in donors & dollars. If testing and historical campaign results indicate a plain white No. 10 outer envelope drives the strongest results, that will be our recommendation. We have a roster of outstanding designers and writers who can produce captivating and emotionally engaging creative. Our comprehensive testing database and industry knowledge drives us to recommend what donors will respond to, not necessarily the latest design trends.

Cutting-edge neuromarketing and neuro-fundraising-driven creative techniques that motivate the donor to give. We have unique access to Moore’s Neuro-Fundraising® Lab, the only lab focusing on the neurological underpinnings of giving, that allows us to test messaging and creative, to determine what will produce the best results.

Data & Analytics

Accent on the data

It is important to understand not only the performance of individual appeals & campaigns but also your fundraising program overall. With our accent on the data, we offer several reporting tools and custom analytics solutions.

Our campaign scorecard tracks results from each appeal against both prior year results and current year’s budget, test results, and includes detailed commentary. You will receive both quantitative and qualitative notes on each appeal and overall results that help to explain success and identify challenges. This represents our baseline reporting standard. We can provide more frequent or alternate reporting, including annual file analysis, custom analytics, and modeling. And, as with other areas, we can customize a reporting format and process for you.

Across All Channels

Single-channel strategies are dead

We believe that there are just ‘mail’ donors and ‘digital’ donors – there are only donors who have preferences. Just as there are only two types of media – addressable and non-addressable. And neither of these is better than the other – they just serve different functions.

Breaking down your silos between addressable and non-addressable is to your advantage and will lead to greater donor knowledge, a better donor experience and leads you to spend your fundraising dollars better.

You need a strategic partner who understands that an integrated, multi-channel solution is the answer. And Donnée can be that partner.

Let Us Help

That’s who we are. Our mission is to inspire individuals to action through strategic insights and creative innovation to solve the world’s biggest problems.

Our Tools Are:

Creative Minds

Creative minds who know how to tell the best story

Data

Data-focused insights that build your relationships with compassionate people by knowing them better

Strategies

The strategies that help you grow and serve more people